Transformative Growth Through Strategic Marketing: ACES Floors Case Study
Challenge
ICS Concrete Coatings wanted to elevate their brand, strengthen their marketing efforts, and generate high-quality leads to grow their business in the competitive concrete coatings industry.
Strategy
ICS Concrete Coatings partnered with Chatter Marketing in February 2024 to address these challenges. Our approach was comprehensive, covering all aspects of their marketing needs to position ICS as a trusted leader in the industry.
Here’s what we’ve accomplished:
- Brand Development
We created a completely new brand for ICS, including a logo, business cards, building signage, and other business collateral to establish a professional and cohesive identity. - Website Design and Hosting
Our team designed a user-friendly website that showcases ICS’s services, features custom video content, and includes strong calls-to-action to convert visitors into leads. We also host their website on our secure servers for seamless performance. - Google My Business Setup
We set up and optimized ICS’s Google My Business listing, helping them improve their local search visibility and attract nearby customers actively searching for their services. - Search Engine Optimization (SEO)
Chatter Marketing manages all aspects of ICS’s SEO, ensuring their website ranks for relevant keywords and continues to drive organic traffic. - Social Media Management
We handle both organic and paid social media advertising, creating engaging content and targeted campaigns to reach ICS’s ideal audience and foster online community engagement. - Radio Advertising
Leveraging the trust and influence of a local political talk radio personality, ICS’s marketing strategy includes regular live appearances by their team and sponsorship of the show’s first responders segment. This not only generates leads but also positions ICS as a company committed to supporting their community. - Direct Mail Campaigns
To target affluent areas, we launched direct mail campaigns, combining impactful designs with precise targeting to generate leads in high-value neighborhoods. - Google Ads
The largest portion of ICS’s leads comes from strategically designed Google Search Ads. These campaigns are focused on high-intent keywords, ensuring ICS appears in front of customers actively searching for their services. - Video Content Creation
We produced high-quality videos to feature on the website and in social media campaigns, effectively communicating ICS’s services and increasing engagement. - Trailer Wrap Design
Chatter Marketing designed custom trailer wraps with built-in QR codes, turning ICS’s fleet into mobile billboards. This innovative approach makes it easy for potential customers to access ICS’s website while on the go. - Trade Show Support
To elevate ICS’s presence at industry events, we designed a professional trade show booth complete with a looping video to showcase their services and attract visitors.
The Results
Since partnering with Chatter Marketing, ICS Concrete Coatings has achieved remarkable growth:
- Gross sales have reached $643,000 since February 2024.
- From February to December 2024, ICS invested approximately 25% of their overall gross sales into marketing.
It’s typical—and recommended—in the first year of business to allocate a larger portion of the budget to foundational efforts like designing a logo, building a website, creating video content, designing a truck wrap, and establishing a strong brand presence. These upfront investments lay the groundwork for long-term success.
As the business grows, marketing budgets can be refined and focused on key lead-generating tactics such as social media ads, Google Ads, SEO, and other strategic initiatives. This allows for a more targeted approach in years two and beyond while maintaining momentum and driving measurable results.
Additional highlights include:
- Significant growth in Google Ads conversions, driven by our strategic keyword campaigns.
- Increased website traffic and improved search engine rankings due to effective SEO strategies.
- Strong community trust and engagement through radio sponsorships and live appearances.
Conclusion
Chatter Marketing’s all-encompassing strategy has been instrumental in supporting ICS Concrete Coatings’ growth and solidifying their position as a leading name in the concrete coatings industry. From brand development and digital marketing to community-focused radio sponsorships and innovative tactics like trailer wraps, we’ve provided the tools and expertise ICS needed to achieve measurable success.
This case study highlights the power of a tailored marketing approach in driving growth and establishing trust. We look forward to continuing to support ICS’s success in the years to come.
