Maximizing the ROI (Return on investment) on your branding projects is easy if you know what to do. Every time you start a new project, start with these guidelines and
Click here or or the video above to watch. In the world of marketing and entrepreneurship, the ability to pivot, innovate, and connect with audiences is essential. During a recent Business Behind
March 10, 2020, Tulsa, Oklahoma — With over 25-years experience in the marketing arena, I’ve seen a lot! I’ve helped clients weather the subprime mortgage crisis in 2007-09. And now, with fear and
Before delving too quickly into some of the essentials used to help create company branding and awareness, let briefly discuss two common types of printing. Depending upon the collateral specifications,
2019 saw greater usage of a number of technologies that are transforming the way consumers receive content and how companies are better able to use it to expand their marketing
Brand Strategy: How to Build a Strong, Consistent Brand That Drives Results Many companies make the mistake of building a brand without a clear strategy—essentially taking a shot in the
Whether you are running your small business out of a warehouse or out of your home, there is one thing you can always use: More clients. In addition, the catch-all
Web visitors today are sharper and more judgmental than ever. And, they are only growing more so, as the people who have grown up with internet access take on a
After graduating from Texas Tech University in 1994, I had high hopes of becoming the world’s best public relations guru. While I did get pretty good at my job, I’m
